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U.S. Specialty Household Cleaners Market Analysis - Reaching USD 8 Billion By 2018

The U.S. specialty household cleaners market is anticipated to achieve a size of about USD 8 billion by 2018. It was projected to have collected around USD 5 billion in 2011. The market is predicted to climb at about 6.3 percent CAGR from 2012 to 2018. This period marks the forecast phase. The sector of hard surface cleaners occupies a dominating spot. It made up for more than 44 percent of the U.S. specialty household cleaners market in 2011. The market is fragmented on the basis of applications and kinds. Applications wise, the market is sliced into kitchens, bathrooms, floors and others. The U.S. specialty household cleaners market, on the basis of kinds, is sliced into auto polishes, glass cleaners, toiler bowl cleaners, hard surface cleaners and others. It is propelled ahead by certain factors. These include growing awareness regarding cleanliness and augmented demand for green products. The other factors that drive demand for the U.S. specialty household cleaners market are growing utilization of suitable and easy to handle products and modern reliance on home professionals and living standards. Moreover, boost in employed women and escalating apprehensions regarding the increase of communicable illnesses are also adding revenue to the market. The sector of hard surface cleaners occupies a significant share. It is also the most swiftly expanding sector of the U.S. specialty household cleaners market. This sector is projected to generate about USD 3.7 billion by 2018. With respect to applications, bathrooms held most of the share. They are predicted to rise at around 7 percent CAGR during the forecast phase of the U.S. specialty household cleaners market. Information Source: Grand View Research